Independent Data & AI Consultancy
Data Understood works alongside leadership teams across Scotland and the UK to build trusted data foundations, develop modern data capability, prepare properly for AI and turn all of it into better business decisions.
Trusted by ambitious organisations across Scotland and the UK
Rated 5.0 on Clutch by the organisations we work with. Read our verified Clutch reviews
How we deliver
We help organisations build trusted data foundations, modernise platforms and put AI to work, turning complex data challenges into better business decisions. Engagements start with the challenge at hand and evolve as priorities change, with the right expertise brought in at every stage.
From publishing and media to financial services, healthcare, the public sector, professional services and digital platforms, we work with ambitious organisations across Scotland and the UK. Explore our thinking on data and AI, including the data engineering capability every enterprise actually needs and the missing link between data investment and better decisions.
Not sure which of these fits? Talk it through with Inez.
Book a Free 30-Minute Strategy CallA costed, sequenced plan your board will fund, anchored to commercial outcomes and honest about readiness.
Reliable pipelines, modern platforms and the engineering discipline that makes analytics and AI possible.
Decision support, machine learning and applied AI built for adoption, measured on the decisions they improve.
A specialist team assembled around your objectives, embedded in your ways of working, scaling with demand.
Ownership, controls and evidence that stand up to audit, regulation and board scrutiny.
“The impact that Data Understood have made is game changing for DC Thomson, worth every penny. They push to learn the nuances of the company, its strategy and its people, and deliver solutions that benefit the company to its core.”
“Data Understood provided clear direction that we are now using to shape our product development roadmap.”
“High quality, science-backed workshops that were a great combination of theory and practical application.”
“The empathetic, supportive approach really stood out. Data Understood were quick to understand what we were trying to achieve and patient in helping us get there.”
Selected client work
Media, public sector and social enterprise clients across Scotland and the UK, each engagement documented with the challenge we were asked to solve and what changed.
We brought structure to DC Thomson's unstructured data, turning it into actionable insights that helped its Senior Leadership Team see what mattered and make better-informed decisions.
Actionable insights delivered to the Senior Leadership Team
We designed and delivered eight practical workshops for South of Scotland Enterprise, helping businesses across the region move beyond AI curiosity to understand its potential and where it could be applied.
Eight high-quality workshops delivered on schedule
We helped Flexible Childcare Services Scotland make more of the operational data in its Caerus platform, building the team's confidence to turn existing information into a foundation for productisation.
Built confidence within the FCSS team to progress to productisation
The next logical step
A direct conversation with our founder about the outcome you are trying to reach, the constraints around it and the options open to you. Thirty minutes, no obligation.
Inez Hogarth
Founder & Managing Director
“Tell me what you're trying to achieve, and we'll work out what it's going to take to get there.”More about Inez and the Data Understood team
