Independent Data & AI Consultancy
Data Understood works alongside leadership teams across Scotland and the UK to build trusted data foundations, develop modern data capability, prepare properly for AI and turn all of it into better business decisions.
Trusted by ambitious organisations across Scotland and the UK
Rated 5.0 on Clutch by the organisations we work with. Read our verified Clutch reviews
“The impact that Data Understood have made is game changing for DC Thomson, worth every penny. They push to learn the nuances of the company, its strategy and its people, and deliver solutions that benefit the company to its core.”
“Data Understood provided clear direction that we are now using to shape our product development roadmap.”
“High quality, science-backed workshops that were a great combination of theory and practical application.”
“The empathetic, supportive approach really stood out. Data Understood were quick to understand what we were trying to achieve and patient in helping us get there.”
How we deliver
Trusted data foundations, modern platforms, AI readiness and better decisions. Most clients start in one place and grow from there, and the team flexes as the work changes.
A costed, sequenced plan your board will fund, anchored to commercial outcomes and honest about readiness.
Reliable pipelines, modern platforms and the engineering discipline that makes analytics and AI possible.
Decision support, machine learning and applied AI built for adoption, measured on the decisions they improve.
A specialist team assembled around your objectives, embedded in your ways of working, scaling with demand.
Ownership, controls and evidence that stand up to audit, regulation and board scrutiny.
We work with ambitious organisations across Scotland and the UK, including publishing and media, financial services, health, the public sector, professional services and digital platforms. Our insights on data and AI set out how we think about the work, including the data engineering capability every enterprise actually needs and the missing link between data investment and better decisions.
Not sure which of these fits? Talk it through with Inez.
Book a Free 30-Minute Strategy CallSelected client work
Media, public sector and social enterprise clients across Scotland and the UK, each engagement documented with the challenge we were asked to solve and what changed.
A new part of the business needed structured KPI reporting built from raw, uncleaned data.
Defined KPIs, dashboards built from previously unstructured data and reporting the Senior Leadership Team can act on.
Regional businesses needed to think strategically about AI and understand their own readiness.
An eight-session programme that helped participants assess AI readiness, identify opportunities and build confidence with emerging technology.
Operational data sat inside their Caerus platform without a clear view of what mattered most.
Key metrics agreed and an Indicator Dashboard delivered that the whole team understands and uses.
The next logical step
A direct conversation with our founder about the outcome you are trying to reach, the constraints around it and the options open to you. Thirty minutes, no obligation.
Inez Hogarth
Founder & Managing Director
“Tell me what you're trying to achieve, and we'll work out what it's going to take to get there.”More about Inez and the Data Understood team
