Advancing business outcomes using data

We are consultants who combine your data and our experience to deliver success in business outcomes.  We provide a staged approach to understanding your business, identify how you can leverage your data, document the outcomes and lead you through any transition projects.

Our data focused approach allows us to understand your ways of working, and our recommendations come from extensive experience in industry and the relationship we build with you.

We value data & genuine interaction

Our ethos is relationship focused, its kind of our USP

Our Values


We believe our values are what distinguishes our work from other providers.

When we work with you we are determined to:
    •    Deliver with integrity and inclusivity.
    •    Be transparent in our discussions and solutions.
    •    Realise your outcomes through our unending curiousity.
    •    Support the mental health of the wider community.

Our Customers

"Working with Data Understood has been a great experience. They quickly learned about our business, adapted to our requirements, and provided support and advise across several projects within the Group. A flexible, supportive, and extremely knowledgeable partner and one I would recommend to any organisation looking to lay strong foundations to their data strategy."

Mike Watson
Cheif Executive of DC Thomson Media

“Data Understood are a strategic partner of Smart/tasking, supporting a number of key customers engagements, with specialist focus on operational efficiencies and transforming organisational structure and culture. Scott has supported with a number of projects helping to define positive customer outcomes. Developing long term relationships with our customers is key and this has been at the forefront when working with Data Understood.”

Gary Gamp
CoFounder Smart/Tasking

“Like many businesses we knew we had to diversify, Data Understood supported by looking at all aspects of our business to support our need. They completed non-intrusive but comprehensive analysis of our data. Key requirements were identified and translated to project parameters, with a flexible and open approach, Data Understood proved to be a very professional partner who deliver."

Warwick Smith
Managing director at Momentum Warranties

"Working with Data Understood brought a revelation in original thinking for us. The impact was beyond the expected outcomes in terms of unlocking data. It extended into our operations and processes and enabled us to spec out a CRM system that fitted our needs whilst also reflecting more deeply on the needs of our community and stakeholders.”

Paul Durrant
Founder and Chief Executive of the UK Games Talent and Finance CIC